Cinco de Mayo would not be complete without the help of the dedicated bartenders and restaurant workers who make this annual celebration so special. From mouthwatering tacos to refreshing margaritas, bars and restaurants give us the best flavors and traditions of Mexico. That’s why Tequila Don Julio has just established The Tequila Don Julio Fund, a fund that will pledge $1 million in aid to organizations whose goals help our community grow stronger over the next four years. The Fund will make its first contribution on Cinco de Mayo with a donation of $125,000 going towards two charities: No Us Without You LA, a nonprofit organization that provides food security for Mexican hospitality workers in the greater Los Angeles area, and Restaurant Workers’ Community Foundation, an advocacy and action nonprofit founded by and for restaurant workers.

“Tequila Don Julio is a brand rooted in devotion and committed to those we call our familia,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “Every day we aim to emulate the values of our founder by serving, supporting, and celebrating the people who made Tequila Don Julio the brand it is today. This Cinco de Mayo, beyond our donation to two amazing nonprofits supporting hospitality workers, we hope to also inspire people to support their favorite bars and restaurants themselves.”

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Of course, you can also help show your support for your favorite bars and restaurants this Cinco de Mayo. Don Julio is currently running a sweepstake on the Instagram story. There will be 15,000 Don Julio Cincos up for grabs from May 1 to May 5. That’s 3,000 Cincos every day! Each Don Julio Cinco can be redeemed for $5 on a Venmo account by a customer. Consumers are encouraged to use the $5 at their favorite local bar or restaurant. Participants can register once a day for a chance to win a “Don Julio Cinco” worth $25 over the course of five days. If you’re in Los Angeles, keep an eye out for the Tequila Don Julio ATM, which offers up to 1,000 Don Julio Cincos each day. Customers can win up to ten Don Julio Cincos (worth $50) on any given day leading to Cinco de Mayo. Each Don Julio Cinco comes with a unique QR code and PIN that can be redeemed for money on their Venmo account. The tequila brand is also working with Mexican Artist Claudio Límon to release an exclusive design based on Don Julio Cinco, which will be available with an NFT that will be auctioned on Rarible.com for Cinco de Mayo. Claudio will donate the auction’s net proceeds to the Tequila Don Julio Fund.