If you’re a fan of all things beauty, chances are you’ve come across Milk Makeup on your Instagram feed. Founded in February 2016 by several brilliant minds, including E! News correspondent Zanna Roberts Rassi, the cult-favorite brand prides itself in using ingredients that are paraben-free, vegan, and cruelty-free. With plenty of new releases to splurge on, scroll through to see a few of our favorite picks.

BONUS: If you spend $25 or more at Sephora now, you can get a free trial size of Milk Makeup Hydro Grip Primer with code “HYDROGRIP”. Now, that’s a deal you won’t want to miss!

1. Milk Makeup Eye Pigments

Behold: The holy grail of pigments. With nine different shades, ranging from pink to green, you’re sure to find one to match your daily mood. The eye cream delivers long-lasting color, so you won’t have a problem if your S.O. takes you swimming on a spontaneous date. Trust us, it will not budge. And did we mention it’s only $24?!

Shop It! Milk Makeup Eye Pigments, $24

2. Milk Makeup Lip + Cheek Stick

When it comes to buying makeup, a great way to simplify your collection is to opt for 2-in-1 products. This lip and cheek duo comes in an easy-to-apply twist-up stick that gives your skin a beautiful flush on those days you need a pick-me-up — or on long nights when you binge watch La Reina Del Flow. The cream relies on avocado oil to provide instant hydration because there’s nothing worse than having product cling onto dry patches!

Shop It! Milk Makeup Lip + Cheek Stick, $24

3. Milk Makeup Lip Color

Pucker up, ladies! The New York City brand recently launched a new lip product that will replace your all-time favorite lipstick. Formulated with shea butter, grapeseed oil, and mango (que rico!) seed butter, this lippie gives you intense color payoff with just one swipe. While the lipstick has a matte finish, the hydrating and nourishing ingredients prevent your lips from drying out and flaking. Whether you’re looking for an everyday nude or want a Frida Kahlo-esque red, Milk has 10 amazing shades to choose from. My personal favorite color is Deuces — a rosy shade that looks great on warm undertones.

Shop It! Milk Makeup Lip Color, $24

4. Milk Makeup KUSH High Volume Mascara

Life is too short but your lashes don’t have to be! Curl, lift, and get a good pump going with this uniquely-shaped mascara that will have people wondering if you have falsies on. Thanks to its hemp-derived cannabis seed oil, your sky-high lashes will be conditioned to stay healthy, long, and strong, even after removing your makeup. Unlike other mascaras in the market, which use beeswax in their formulas, this bad boy relies on the CBD oil as a vegan alternative to animal-derived ingredients.

Shop It! Milk Makeup KUSH High Volume Mascara, $24

5. Milk Makeup Blur + Set Matte Loose Setting Powder

If you’re anything like me and have trouble finding the perfect setting powder (yes, it can be pretty overwhelming), then look no further. This silicone and talc-free setting powder will soon become the perfect addition to your makeup arsenal. The life-saving product keeps the oil at bay with its mattifying formula that absorbs excess oil and creates a flawless finish. With three different shades — translucent light, translucent medium, and translucent deep — women of color will be able to set their skin without worrying about a layer of white sitting on top of their skin. Ladies, it’s time to say goodbye to pores, imperfections, and fine lines!

Shop it! Milk Makeup Blur + Set Matte Loose Setting Powder, $29

Let the shopping games begin!

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