PATRON Tequila Introduces New Collaboration with Renowned Artist Sebastian for Limited-Edition Mexican Heritage Tin
In honor of Hispanic Heritage Month and the release of the 2022 limited-edition PATRON Mexican Heritage Tin, PATRON Tequila has teamed together with the renowned Mexico City-based artist, Sebastian. Each year a different artist is responsible for bringing the limited-edition PATRON Mexican Heritage Tin to life, and in doing so they illustrate the history, customs, and culture of Mexico in a way that is both visually appealing and informative.
Sebastian recounts the age-old Mexican tradition of cutting agave piñas for this year’s limited-edition PATRN Mexican Heritage Tin. The agave heart, one of the three ingredients that are perfectly mixed to make PATRON Tequila, is featured prominently in the design of the tin, which is both striking and colorful. The design is inspired by the intricate cutting technique of the agave piña.
“Celebrating Mexican culture and creative perfection, this collaboration carries on PATRÓN Tequila’s legacy of aligning with progressive pioneers who share the values of passion, drive, and dedication to hard work. This year, we are honored to have partnered with Sebastian to bring the traditions of Mexico to life through the PATRÓN Mexican Heritage Tin,” shared Kathy Parker, President and Global Chief Marketing Officer for PATRÓN Tequila. “Between our commitment to time-honored traditions and Sebastian’s artistry, we’ve created a dynamic collaboration of passionate mastery between brand and artist.”
Sebastian’s abstract geometric forms and strong colors are inspired by the Mexican landscape and natural shapes present in the regions of Mexico in where Sebastian resides, and his colossal works in steel and concrete are shown throughout Mexico and around the world.
Sebastian said, “I’m honored to be collaborating with PATRÓN Tequila—a brand that is as proud of its Mexican roots as I am, and equally committed to handcrafted perfection.” He adds, “For the design of the tin, it was important for me to honor the traditions of Mexico that celebrate natural elements like the agave plant and piña imagery. This collaboration highlights our passion for craftsmanship, and I look forward to sharing this piece of art with the world while they enjoy the world’s finest tequila.”
The limited-edition PATRON Mexican Heritage Tin includes a bottle of PATRON Silver and is available for $59.99 at local stores across the United States as well as select overseas markets while supplies last. The tin can also be ordered online.