Mark your calendars because National Tequila Day is only a few days away. July 24 is a day dedicated to honoring the liquor responsible for margaritas, palomas, and more. While many take part in the celebration by consuming some tequila-infused drinks, ultra-premium tequila brand PATRÓN is collaboration with Famed Designer John Geiger and Mexican Street Artist SENKOE for this special day. The PATRÓN x John Geiger streetwear collection is inspired by the design of the limited-edition 2021 PATRÓN Mexican Heritage Tin created by SENKOE, a celebrated Mexican street artist. This unique collaboration tells about the crossroads between streetwear and street art and emphasizes the thorough passion and mastery which creates a piece of art, a collection of fashion, and a handmade tequila.

MORE: 10 margarita cocktails that will liven up your day and wash away your weekday blues

“For the past five years, PATRÓN has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through spirited designs created by local Mexican artists. With this year’s theme highlighting Mexican street art, we collaborated with fashion designer, John Geiger, to showcase the parallels between SENKOE’s street art and streetwear.” said Chloe Lloyd-Jones, Vice President of PATRÓN Tequila in North America, PATRON Tequila. “We are one of the few brands that still makes tequila the hard way – by hand with meticulous precision and care.  We are extremely proud to be made in Mexico at Hacienda PATRÓN in Atotonilco el Alto. The Mexican Heritage Tin allows us to pay homage to our home and our Mexican roots while celebrating the craft and attention to detail it takes to develop our tequilas – we’re thrilled to be collaborating with two extremely talented creators that share the same level of commitment and passion for their craft.”

The limited-edition PATRÓN Mexican Heritage Tin boasts a vivid graphic developed by SENKOE that recounts the narrative of Mexican culture. The tin portrays the tree of life entwined with images of the universe’s creation. The tree’s trunk doubles as the magüey’s blossom, with a totem near the top made up of bees and hummingbirds, both of which are important in magüey fertilization. Magüey, a native Mexican flower, is an agave family member and a cousin to the Blue Weber agave, from which tequila is made. The blossoms on each side of the tree of life represent indigenous handiwork, authentic Mexican artists, and keepers of ancient traditions.

“I’m truly inspired by PATRÓN tequila – you have an iconic brand that is so full of passion and proud of its Mexican roots – to this day PATRÓN tequila is still handcrafted in Mexico and stays true to tradition using its time-honored, handcrafted production method from day one,” said SENKOE. “For the design of the tin, I wanted to reflect the beautiful and vibrant history of Mexican street art, while showcasing the commitment PATRÓN has to keeping traditions of tequila production alive. So much passion and creativity went into the making of the Mexican Heritage Tin design and streetwear collection, and now we’re excited for people to enjoy what we have created together.”

Drawing inspiration from SENKOE’s tin design, the PATRÓN x John Geiger streetwear collection also celebrates the history of Mexican culture. With his characteristic bright-colored accents, Geiger depicts the essence and history of tequila making in a long sleeve shirt with a of a jimador farmer harvesting the Blue Weber agave from which tequila is created. The collection also includes a pair of collectable socks.

PLUS: The guacamole and margarita recipes that will light up your next taco night

“I’m truly inspired by PATRÓN tequila – you have an iconic brand that is so full of passion and proud of its Mexican roots – to this day PATRÓN tequila is still handcrafted in Mexico and stays true to tradition using its time-honored, handcrafted production method from day one,” said SENKOE. “For the design of the tin, I wanted to reflect the beautiful and vibrant history of Mexican street art, while showcasing the commitment PATRÓN has to keeping traditions of tequila production alive. So much passion and creativity went into the making of the Mexican Heritage Tin design and streetwear collection, and now we’re excited for people to enjoy what we have created together.”

The PATRÓN x John Geiger streetwear line will be available for purchase on JohnGeigerCo.com beginning July 24, National Tequila Day. The socks are $30 and the long sleeve shirts are $85. Both are available in limited quantities. Luckily, you don’t have to wait to get your hands on the limited tin. The limited-edition PATRÓN Mexican Heritage Tin is available for $65 through local shops in the United States or can be purchased online at ReserveBar.com.