Click "Enter" to submit the form.

You can now shop and support three new Latina-owned beauty brands at Target

It’s time to prep your wallet because your Target runs are about to get a whole lot better! Target just announced 40 new beauty brands, including three Latina-owned brands: Bomba Curls, an Afro-Dominicana owned hair care brand, Luna Magic, a Latina-owned makeup line, and Eva + Avo, a Latina-owned hair and skin care brand. While Luna Magic has been available since last year, Target began selling only four products and is now expanding. The Latinx brands will joining Target’s diverse beauty line up, which already include hair care brand Rizos Curls, Chillhouse, and many more Latinx-owned businesses.

MORE: Meet the Mexican-American food company that is celebrating this Aztec power food

Target will also spotlight 20 new Black-owned or founded brands, making substantial progress toward the company’s goals to spend $2 billion with Black-owned businesses by 2025. Almost all of the new beauty items fulfill Target’s Clean criteria for ingredient disclosure, bringing their clean beauty range to more than 8,000 goods.

This is not the first time the retailer has shown its supports towards the Latinx community. During Hispanic Heritage Month, Target dropped Más Que, a hub which highlighted exceptional Latino-owned businesses and companies. Their goal was to pause, reflect, and appreciate the Latino community’s cultural influence, contributions, and multidimensionality at Target. From pet products to groceries, there is something for everyone who is looking to support.

Daniela Galvez is a writer who has spent her entire career interviewing beauty and fashion experts, covering Fashion Week, and reporting on the latest beauty, fashion and lifestyle trend for outlets like Latina Magazine, Vivala, Influenster, and Etsy. When she’s not writing, Daniela can be found hunting for vintage and thrift shops and exploring new restaurants in New York City. Follow her on Instagram @dgalvez1009.

© All rights reserved by LatinaWatch LLC.