The personal care industry is a major contributor to the plastic waste problem, with millions of shampoo and conditioner bottles being thrown away every day. Every year, 550 million shampoo bottles are disposed of in the United States. That is why a Latina-owned beauty brand took matters into its hands to create a plastic-free alternative: shampoo and conditioner bars.

Meet Nolé. Created by Guatemalan beauty queen Alida Boer, Nolé offers a plastic-free alternative to traditional shampoo and conditioner. The brand was inspired by Boer’s own personal experience, who was looking for a solution to treat her post-pregnancy hair loss. During a trip to Honduras to give a talk on sustainable design, she kept hearing about a local product that was “a miracle for hair loss.” Although she was skeptical, she gave the much-touted batana oil a try. To her surprise, her hair was no longer shedding. Not only did her hair look and feel better, she also found signs of baby hairs.

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She couldn’t help but tell everyone about her find. After hearing similar experiences from her close circle of friends and family, she decided to launch Nolé to spread awareness of this miracle substance.

The bars comes in a range of scents, from citrus to rosemary, each designed to tackle a different hair concern. However, the key ingredient in all the shampoos is the sustainably-grown Batana Oil Boer fell in love with from Honduras. The shampoos, which are packaged in recyclable boxes, are pH balanced, cruelty-free, paraben-free, sulfate-free, silicone-free, salt-free, phthalate-free, cold-pressed and plastic-free.

To further help create a cleaner, more sustainable future, Nolé also sells a plastic-free alternative to conditioner. Like the shampoo, these also come in six different scents and leaves your hair more manageable after use. They are sold online and on Amazon individually or as a set. If you’re unsure of which shampoo would work best for your hair type, Nolé has a quiz on their site to help you select the best set.

But the most rewarding part of their work is seeing the impact they are making on the environment. As more and more people switched to plastic-free alternative like Nolé bars, the amount of plastic waste being generated by the personal care industry starts to decrease. And with each bar that was used and discarded, Nolé is helping to create a cleaner future.

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In the end, Nolé’s success is not just in the quality of their products, but in the values that they represent. They shown that it was possible to create a business that is both effective and sustainable, and that every individual had the power to make a positive impact on the world.