Let’s brag about it. To be Latina, Hispanic or Afro-Latina is really awesome! And as Latin writers, we want to embrace our Hispanic heritage with Latinx beauty, fashion and lifestyle brands that speak to our roots. From homemade candles to rizos-approved hair products, each of these brands represents the diversity in Hispanic culture.

Hispanic Heritage Month is not just about celebrating our patrimony but also celebrating the owners, trailblazers and entrepreneurs who fill a void in Latinx community. Whether it is testing a tried-and-true abuelita remedy or your favorite tia’s beauty regimen, these products will remind you why being Latina is epic.

Alamar Cosmetics

This new collection from Alamar Cosmetics pays homage to the Latinx’s community third language – Spanglish. Each of these sparkly and vibrant eyeshadows will be screaming Guao while making a statement wherever you look. The creative mind behind this brand, Gaby Trujillo, has kept the essence of Alamar Cosmetics by representing her roots through pigments and shades that reminisce her hometown in Cuba.

Flor Amazona

What makes this luxurious brand stand out is its unique artisanal, modern and ethnic fusion in each design. This South American-born brand is inspired by the Amazonian Rainforest and shamanic symbols, bringing a breathtaking jewelry collection that showcases the beauty of Colombia.

Artist Couture

When things cool off, turn to Angel Merino’s Caliente collection to elevate your mood. Aside from working with celebrities like Ariana Grande, Eva Longoria and Chanel Iman, Angel Merino knows how to champion the Latin community with exclusive colors and textures. From bridal makeups to Halloween beauty looks, Angel brings a collection with lots of sazon.

DevaCurl

One of the things that truly represents a Latina is her rizos. From big curls to coily hair, Latinas are known for owning different types of hair texture. DevaCurl is dedicated to all things curly and how to embrace your natural hair. The Supermousse will increase your curl confidence and take you on a journey that won’t make you look back to the hair straightener.

Oh Comadre

Bring your Latin flair into your home with Oh Comadre’s homemade candles. Marcella Gomez prepares the most amazing candles with scents that will remind you of your abuela’s habichuela con dulce or coquito navideño. These candles are a great gift idea whenever you want to reminisce about a childhood memory or your favorite Hispanic drink.

Lil’ Libros

Relieve your favorite travel destination with these childhood books with vibrant graphics. Lil’ Libros offers bilingual books for children and also makes a great addition to your coffee book collection. The books honor Latin American culture through colorful illustrations and stories from inspiring Latinos such as Frida Kahlo and Celia Cruz.

Annie the Alchemist

Annie Vazquez is a journalist and lifestyle blogger with a mission in mind – bring positivity to every soul. Annie’s eponymous wellness brand is meant to bring healing to your soul along with buena vibra. If you are craving positive affirmations and daily encouragement, Annie’s collection will definitely make you live a happier life.

Palma Canaria

This 100% handmade Colombian brand offers craftsmanship and artisanal goods. Today’s luxury landscape looks into traditional values and Palma Canaria does that, mix traditions and contemporary designs for the ultimate exclusive piece.

Maaji Swimwear

Though summertime might be over, Maaji keeps it tropical with their activewear. The key to their success is their trans-seasonal design with versatile tones. Whether you are still wearing swimwear during winter or heading to the mountains, Maaji will elevate your wardrobe with a paradise of textiles and colors.

Summer Romero

Hats are the ultimate accessory for self-expression. Summer Romero is a Mexican-American fashion brand focused on textile traditional art with contemporary applications. Each piece is co-created with indigenous artisans and other artists.

Rei Giraldo

Elegance is Rei Giraldo’s DNA. Every piece is meant to leverage a woman’s femininity while showcasing her freedom. From crystal ear cuffs to floral kimonos, each luxury piece will represent your true Latinidad. But one of our favorite items is his one-of-a-kind Mini Eva clutch. It is the perfect accessory to wear for almost any occasion.

Mercedes Salazar

Statement earrings are Mercedes Salazar’s specialty. Each design is inspired in Latin American traditions and pays tribute to ancestral techniques. You don’t need a reason to dress-up and wear these unique pieces. Each collection is meant to preserve Hispanic heritage and history while bringing some sparkle into your life.

Karla and Co.

This Arizona made brand is una chuleria. If you want to make a statement about your culture and what it truly means to be a Latina, get one of her exclusive t-shirts. Karla’s designs showcase real messages about Latinx mannerisms, favorite foods and even music.