TRESemmé teams up with Brazilian fashion brand PatBo for a limited-edition collection of hair accessories
Besides rocking the right shoes and bags, hair accessories are the easiest way to upgrade any boring look à la a runway. Lucky for you, TRESemmé wants to make sure you are always runway ready in a breeze with a collection of hair accessories designed to elevate the woman on the go. The haircare brand collaborated with Brazilian ready-to-wear and swimwear brand, PatBo, for the limited-edition collection. The hair accessories made their debut on Saturday, February 12, at the PatBO New York Fashion Week Show, where the pieces where styled with TRESemmé’s collection of One Step Stylers.
“We know that now more than ever, life is complicated enough, and hair doesn’t have to be,” said Jessica Grigoriou, Brand Director TRESemmé & Suave Hair Care at Unilever NA. “TRESemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home.”
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The limited-edition collaboration includes five hair accessories: a hand-beaded pearl headband, a floral printed scarf, a black velvet turband, a black velvet bow scrunchie, and gold pearl-embellished clips. To create easy, enhanced hairstyles for the runway, each hair item will be coupled with a TRESemmé One Step Styler.
“Being a woman who is constantly on the go, I know how important it is to have effortless, yet stylish head-to-toe looks, from clothing to accessories, so I am honored to be partnering with TRESemmé, a brand that develops products for a similar muse,” said Patricia Bonaldi, PatBO Founder and Creative Director. “Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand’s atelier by a team of artisans from my hometown, for artfully, hand-embroidered collections that capture the vibrant energy of South America.”
The TRESemmé x PatBO limited-edition hair accessories are available for purchase online at PatBO.com/Sets/TRESemme in two distinct accessory collections: the Simply Glam Set for $85 and the Effortless Luxe Kit for $100.