The legendary PATRÓN Tequila and Formula One driver Checo Pérez of Oracle Red Bull Racing have joined forces to create a one-of-a-kind masterpiece: the 2023 PATRÓN Mexican Heritage Tin. This unique partnership honors the spirit of Mexico and its storied traditions by embodying the country’s vibrant culture and racing passion.
The PATRÓN Mexican Heritage Tin will be released at the same time as the thrilling first Las Vegas race, setting the tone for an exciting weekend. In a move that promotes inclusion, PATRÓN welcomes racing fanatics and tequila enthusiasts worldwide to join in the “PATRÓN Race to Vegas” sweepstakes, allowing them a chance to be a part of the action-packed weekend at the racetrack

Artfully woven together with Checo Pérez’s own hobbies and the colorful spirit of his Mexican ancestry, the eighth edition of the PATRÓN Mexican ancestry Tin embodies the essence of his life on and off the track. The design of the tin is an ode to many things that are meaningful to Checo, such as the hardy agave fields, the hardworking jimadors, and the illustrious golden eagle, which stands for the power and independence of his native Mexico. The tin’s intricate features capture the colorful essence of Mexican culture and its deeply ingrained customs, reflecting Checo’s family ties, competitive energy, and love of festivities.

Checo Pérez is ecstatic to share the work he and the PATRÓN family did together, saying, “Mexico is always with me no matter where I might be in the world, so I’m excited to finally share this collaboration that I created alongside my PATRÓN familia. The design and each symbol on the PATRÓN Mexican Heritage tin has special meaning to me and represents the passion and pride in Mexico that brought PATRÓN and I together. I’m so excited for the tin to hit shelves, and for my fans to have something created by me that they can pick up for themselves or loved ones this holiday season.”

With this exciting partnership comes the “PATRÓN Race to Vegas Sweepstakes,” a unique opportunity for fans of PATRÓN Tequila to win a trip for two to the exciting city of Las Vegas. All of this culminates in an incredible celebration at the lively after-parties on the world-famous Las Vegas strip, where winners will have the chance to watch the presentation of the Mexican Heritage Tin, have an exclusive dinner with Checo Pérez, and bask in the Paddock Club’s atmosphere of race day excitement.

The limited-edition PATRÓN Mexican Heritage Tin is now available at select retailers in the U.S. Visit PATRÓN’s website or follow PATRÓN on Instagram for details and to enter the competition.