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This Latina-owned undergarment brand will give you the extra lift your boobs need

For centuries women have worn all types of unmentionables to protect their breasts but sometimes a braless life is the best lifestyle. Stephanie Montes is on a mission to enhance boobs and defy gravity. Whether you are looking to get an instant lift or a boob job, Nue is here to solve your undergarments conundrums. Boob tape? Yes, women have been wearing them for a while. Though the sound of it seems a bit unorthodox to wear tape in lieu of a push-up and wired bra, boob tapes offer more coverage. Especially when your décolletage runs deep.

Nue (pronounced new), will give you the illusion of perky breasts while offering the extra support you need for your spiffy new outfit. Also, no need to worry about unwanted underboob sweat. Nue’s tape “is sweat-proof and waterproof, so you don’t have to worry about it unsticking when it gets hot and humid out.” The Latina entrepreneur talked to LatinaWatch and revealed her styling techniques for better-looking breasts. “We call NUE a boob job in a box,” thanks to its customizable and one-size-fits-all description. But what makes it unique to other boob tapes is the diversity in shades. Actually, Nue is the first boob tape in the market to release a variety of skin tones. “I knew the idea of a body- and shade-inclusive breast tape was the answer to a major hole in the market, but if it wasn’t for a devastating layoff, I don’t think I ever would’ve had the courage to invest in myself,” shares the fashion editor.

Stephanie Montes, founder of Nue

Aside from creating this first-aid boob tape in three inclusive shades, Stephanie knew that she needed a tape that was hypoallergenic, easy to remove and also worked with the sheerest of fabrics. Many celebrities, like Kim Kardashian and Chrissy Teigen are known to use this red-carpet boob-hack but Stephanie couldn’t find a boob tape that offered the durability and effectiveness for longer events. “I truly needed a product that gave me a lift,” she adds.

Unfortunately, adhesive bras were not an option for her. Stephanie confesses this undergarment to be uncomfortable and unreliable when it comes to holding your breasts all night long. After talking to her manufacturers, she was able to develop a proper adhesive, designed to stretch in all different directions.

How to wear your Nue tape

1. To get maximum wear, we suggest applying NUE to clean, unmoisturized skin. Body oils and lotions can leave your skin feeling greasy, which means the adhesive won’t stick as well.

2. To measure your strips, hold the roll of tape up against your body before cutting. And remember, the tape stretches (that’s what makes it so comfortable and natural-looking), so you need much less than you think.

3. Every box of NUE comes with an application guide with ideas on how to wear the tape with different necklines. You can also reference our outfit calculator on thebrandnue.com for our suggestions!

4. Removal is super easy—all you do is peel it off and toss it away! But if you’re feeling a bit sensitive, use your favorite body oil to loosen the adhesive.

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