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Latina designer sitting with a fluffy red dress

Meet the Latina Leading Costume Designs for the 2021 Super Bowl Halftime Show

Jennifer Lopez and Shakira made history during the Super Bowl 2020 by being the first Latinas to co-headline the halftime award show. Now, another Latina is making history during the highly-anticipated sporting event. This year, Lila Nikole is leading the costume designs for performers during the 2021 Super Bowl LV Halftime Show.

 Super Bowl designer Lila Nikole wearing a golden dress
Photo Credit: Casa Di Aman

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Taking inspiration from her Latin roots and combining them with vivid patterns, the Latina swimsuit designer is pulling all her creative strings to style over 100 dancers during the infamous performance. Canadian heartthrob The Weekend is set to take the stage during the halftime show on February 7, alongside dozen dancers wearing Nikole’s designs.

Super bowl Latina designer Lila Nikole wearing a fluffy black dress
Photo Credit: Casa Di Aman

While this is Nikole’s first time leading designs for the Super Bowl, she is no stranger to collaborating with the NFL. The Latina has worked with several NFL teams for swimwear pieces worn by cheerleaders for calendars. She’s also designed for the NBA and has had her work featured on Sports Illustrated.

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“I am a die-hard football fan and the Super Bowl is my dream job. I’ve worked my whole career to get to this stage,” said Nikole in a statement.

The Latina, who has South Florida roots, will also be filming a documentary with Showtime, Pepsi, and the NFL. If Nikole’s past collections are any indications, we can expect to see bold and large-than-life patterns — a nod to Miami’s eclectic style.

Don’t forget to catch Nikole’s colorful designs during the Super Bowl LV Halftime Show on Sunday, Feb. 7, 2021. You can watch the performance taking place at Raymond James Stadium in Tampa, Florida using the CBS app or your local CBS station.

Daniela Galvez is a writer who has spent her entire career interviewing beauty and fashion experts, covering Fashion Week, and reporting on the latest beauty, fashion and lifestyle trend for outlets like Latina Magazine, Vivala, Influenster, and Etsy. When she’s not writing, Daniela can be found hunting for vintage and thrift shops and exploring new restaurants in New York City. Follow her on Instagram @dgalvez1009.

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