Bad Bunny’s DtMF Merch: A Love Letter to Puerto Rico and the Power of Music
As a proud Latina, a daughter of Puerto Rico, and a lifelong New Yorker, I feel a deep sense of pride and an unwavering urge to protect the essence of my island whenever I think of it. Puerto Rico is not just a place; it’s a feeling, a rhythm, a history—the way the coquí’s song echoes through the night, the way abuelas make café with love, and the way our people carry resilience in their bones. Yet, it’s also the pain of seeing our land—that holds generations of stories—bought up by outsiders who can never truly understand what it means to belong to Puerto Rico, replacing tradition with profit. But nuestra isla will never lose its soul, and artists like Bad Bunny ensure that. The last time I felt this overwhelming pride for music that celebrated Puerto Rico so deeply was when I heard Marc Anthony’s Preciosa, a timeless ode to our precious island. Now, Bad Bunny’s Debí Tirar Más Fotos takes up that torch, seamlessly blending modernity with tradition to showcase the heartbeat of our island.
Bad Bunny has done it again. With the release of his sixth studio album, Debí Tirar Más Fotos, the artist who has become a global icon continues to redefine reggaetón and Latin music. But this album isn’t just about music; it’s about heritage, memory, and pride. It’s about Puerto Rico. From the opening track “Nuevayol”—which samples El Gran Combo’s “Un Verano en Nueva York”—to the closing notes of the 17-track masterpiece, Bad Bunny immerses us in the rhythms and stories of Puerto Rico. And now, through his newly launched merchandise collection on Spotify Shop, fans can wear this cultural celebration and carry a piece of that story with them.
This is more than merch. This is a movement. Each piece in the collection captures the themes of Debí Tirar Más Fotos while honoring Puerto Rican culture and its rich history. Let’s take a closer look at the designs that are making waves in the world of fashion and music.
Lozas y Flores Long-Sleeve, $60
Inspired by the vibrant flora of Puerto Rico, the Lozas y Flores long-sleeve is a minimalist’s dream. Crafted from 100% USA cotton, this shirt is not only durable but incredibly comfortable, thanks to the garment-dye process that ensures a shrink-free, broken-in feel. The design features tropical motifs like bird-of-paradise flowers and geometric patterns in earthy tones, reflecting Bad Bunny’s deep connection to Puerto Rican culture.
With its high-ribbed collar and boxy silhouette, the shirt merges nostalgic aesthetics with modern style, just as Debí Tirar Más Fotos blends the sounds of Puerto Rico’s past with its musical future. It’s a piece that feels personal, inviting fans to celebrate the beauty of their heritage while looking effortlessly cool.
Black Concho T-Shirt, $45
The Black Concho T-Shirt is a bold statement of resilience and environmental consciousness. On its back, an eye-catching oval graphic proclaims, “PUERTO RICO 2025 SEGUIMO AQUÍ” (“Puerto Rico 2025, We’re Still Here”), a message of unity and survival. At the center of this design is the concho frog, also known as the Puerto Rican crested toad, which was once thought to be extinct.
By featuring this critically endangered species in vibrant streetwear, Bad Bunny reminds us of the importance of preserving Puerto Rico’s biodiversity. The yellow background and dynamic color scheme reflect the energy and advocacy present throughout the album. This shirt isn’t just a fashion statement; it’s a call to action to protect Puerto Rico’s natural treasures. If you’re looking for a brighter vibe, the Concho t-shirt also comes in a aqua blue.
Juego de Dominó T-Shirt, $45
The Juego de Dominó T-Shirt captures the essence of community and nostalgia. The off-white tee features an illustration of older men gathered around a domino table—a scene that resonates with Puerto Ricans across the diaspora. Dominoes are more than a game; they are a symbol of tradition, connection, and the rhythm of daily life.
The shirt also features the album title, Debí Tirar Más Fotos (“I Should Have Taken More Photos”), a reminder to cherish and document the moments that shape us. This piece seamlessly weaves together storytelling, artistry, and fashion, making it a perfect tribute to Puerto Rican identity.
El Jíbaro T-Shirt, $45
Perhaps the most symbolic of the collection, the El Jíbaro T-Shirt pays homage to the heart of Puerto Rican culture: the jíbaro. Depicted wearing a traditional straw hat and holding vibrant green leaves, the jíbaro represents Puerto Rico’s agricultural roots and the resilience of its people. The deep green fabric and earthy accents echo the natural beauty of the island, while the bold “Bad Bunny” logo on the chest connects heritage to modernity.
Bad Bunny’s ability to celebrate his roots while breaking new creative ground is unmatched, and this shirt encapsulates that duality. It’s not just about looking good; it’s about wearing your pride.
Shop the full collection on Spotify Shop.
Bad Bunny’s Debí Tirar Más Fotos is more than an album; it’s a cultural experience. From salsa to plena, the album takes us on a journey through Puerto Rico’s musical legacy while addressing pressing socio-political issues. His merch collection amplifies these messages, giving fans a tangible way to connect with the music and the movement.
With each piece, Bad Bunny invites us to celebrate Puerto Rican identity, advocate for its future, and embrace the moments that define us. This is music and fashion as a form of activism, a celebration of culture that bridges generations and borders.
For Latinos around the world, this collection isn’t just about buying a shirt. It’s about wearing your history, your pride, and your voice. Porque como dice Bad Bunny, seguimo aquí.
Shop the full collection on Spotify Shop.