6 Latina-Owned Beauty Brands You Need to Add to Your Collection
For generations, we’ve gotten beauty tips from our mamá and abuelas (you know, like using a spoon to curl eyelashes or tea bags for our ojeras), but now there’s a new generation of chicas taking over.
From amazing skincare products that keep our skin in tip-top shape to makeup that is designed with different skin tones in mind (hello, diversity!), these ladies are going above and beyond to help us feel like our best selves, inside and out. From brands that are 100 percent vegan to ones that pay homage to the beautiful island of Cuba, these are the Latinx brands that are worth the attention.
Kat Von D
Katherine Von Drachenberg is one of the most well-known beauty entrepreneurs. Born in Mexico and raised by Argentinian parents, the tattoo artist is sure to inspire all makeup-loving latinas out there. Though she launched her makeup line in 2008, it wasn’t until 2016 that she decided to revamp all her products to be completely vegan and cruelty-free.
Shop It! Kat Von D Tattoo Liner, $20
Melt Cosmetics
Founded by Mexican-American Lora Arellano and co-founder Dana Bomar, this makeup brand has changed the game for lip cosmetics. While Arellano got involved with the beauty world after working at a Nordstrom makeup counter, she eventually landed a job working for Rihanna. Melt Cosmetics has a large selection of incredibly pigmented and matte lipsticks that range from everyday nudes to bold, dark hues. It’s time to start experimenting with different shades, chicas!
Shop It! Melt Cosmetics Lucretia Lipstick, $19
Alamar Cosmetics
Born en un barrio urbano in Cuba called Alamar, Gabriela Trujillo pays homage to fun, vibrant Caribbean colors in her makeup collection. Her Reina Del Caribe palettes feature bright oranges and eye-catching shimmers that you don’t normally see in other palettes. Did we mention she is super close to our favorite beauty guru KathleenLights?!
Shop It! Alamar Cosmetics Reina Del Caribe Vol. 1, $28
Beautyblender
This one may come as a shock to you, but then again, latinas are always full of surprises. Born to a Mexican mother and Portuguese and Irish father, Rea Ann Silva’s creation has forever revolutionized the way we apply makeup. According to Silva, she was inspired to create this game-changing tool in the makeup trailer on the set of Girlfriends when she discovered that a sponge could absorb less foundation once it was wet. Of course, we all know what happened next and we can’t thank her enough.
Shop It! Beautyblender, $20
Atomic Makeup
In 2015, Navil Rico created Atomic Makeup and since then it has gained popularity among Instagram’s beauty community. Their affordable and handmade brand also prides itself in creating vegan and cruelty-free products that any animal lover out there can appreciate.
Shop It! Atomic Makeup Bonita Highlighter, $16
Birchbox
One of the most popular online monthly subscription services was created by *drum rolls, please* another Mexican goddess. Mexican-Greek entrepreneur Katia Beuchamp co-founded BirchBox with Hayley Barna shortly after graduating from Harvard Business School. Birchbox has reached over one million subscribers by offering five samples for just $10 a month. Want to try some amazing beauty goodies? Join now here!
Well done, reinas!
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