The holiday season isn’t just another date on the calendar—para nosotras, it’s a vibe, a celebration packed with amor, cultura, and traditions that remind us who we are and where we come from. I remember watching my mom hand-pick skincare gifts for my tías, each one chosen with purpose and wrapped in cariño. For us, beauty and gifting have always been more than gestures; they’re acts of love that keep our roots alive and our connections strong.

Today, it’s powerful to see Latina entrepreneurs channeling that same energy into the beauty world, reclaiming our stories and crafting products that feel like home. Whether it’s ingredients ethically sourced from Chile, like Vamigas’ Rosa Mosqueta oil that taps into cherished natural remedies, or Dezi Sk’n’s CLARO QUE C Serum by Desi Perkins, which embodies celebration and pride with that perfect holiday glow—these brands are making waves. And for that burst of tropical freshness, Joaquina Botánica’s Papaya Cleanser, inspired by founder Giovanna Campagna’s roots, feels like a warm, familiar hug.

These Latinx beauty brands aren’t just products; they’re cultural storytellers, weaving self-care into the essence of who we are. This holiday season, let’s celebrate that legacy with pride and glow as bright as the generations who inspire us.

Vamigas Rosa Mosqueta 100% Certified Organic Chilean Rosehip Oil

Vamigas founders Christina Kelmon and Ann Drommond created this brand out of a desire to reconnect with their Latin American roots and celebrate the rich beauty traditions of the region. Their Rosa Mosqueta oil is 100% organic and sustainably harvested from the Chilean Andes, rich in vitamins A and C, which promote skin regeneration and reduce the appearance of scars and fine lines. It’s perfect for anyone who wants to incorporate natural, plant-based ingredients into their skincare routine while supporting sustainable practices.

Why You’ll Love It: Known for its brightening and healing properties, this oil is ideal for those seeking to reduce hyperpigmentation and restore a radiant complexion.

Rosa Mosqueta 100% Certified Organic Chilean Rosehip Oil, $28

Dezi Sk’n CLARO QUE C Vitamin C Glow Serum

Renowned beauty influencer Desi Perkins launched Dezi Sk’n with the goal of bringing accessible, high-quality skincare to the forefront. Her CLARO QUE C Vitamin C Glow Serum is a fan-favorite, formulated with a stabilized form of vitamin C that brightens, evens out skin tone, and boosts radiance. It’s perfect for those looking to combat dullness and achieve that fresh, lit-from-within glow, just like Desi herself.

Why You’ll Love It: This serum delivers a bright, even complexion while protecting against environmental damage. It’s a daily essential for anyone looking to get their glow on.

Claro Que C Vitamin C Glow Serum, $67

Joaquina Botánica Papaya + Enzymes Whipped Cleanser

Joaquina Botánica’s Papaya + Enzymes Whipped Cleanser is a tropical escape for your skin, inspired by founder Giovanna Campagna’s Latin American heritage. Papaya, a superfruit native to Central and South America, naturally exfoliates and brightens the skin, while omega-rich cacay oil, aloe, and coconut hydrate and soothe. This gentle, pH-balanced cleanser melts away makeup, dirt, and oil without stripping your skin, leaving it soft and radiant.

Why You’ll Love It: A purifying, softening, and makeup-removing cleanser that taps into the power of tropical ingredients for fresh, glowing skin.

Joaquina Botánica Papaya + Enzymes Whipped Cleanser, $45

Hyper Skin Hyper Even Fade and Glow AHA Mask

Former beauty retailer and skincare aficionado Desiree Verdejo created Hyper Skin to cater to women of color, focusing on issues like hyperpigmentation. Her Hyper Even Fade and Glow AHA Mask is a powerhouse exfoliating mask that brightens and smooths the skin using AHAs and niacinamide, leaving your complexion clear, glowing, and even-toned. It’s designed for Latinas who want to tackle uneven skin tone while nourishing their skin with clean, effective ingredients.

Why You’ll Love It: Say goodbye to dark spots and dullness. This mask is ideal for anyone looking to brighten and clarify their complexion without irritation.

Product: Hyper Even Fade and Glow AHA Mask, $48

Tata Harper Water Lock Moisturizer

Tata Harper, originally from Colombia, is a pioneer in the green beauty industry. Her moisturizer combines organic ingredients like pomegranate enzymes and hyaluronic acid to lock in moisture and protect the skin barrier. It’s the perfect solution for dry winter skin, offering deep hydration without feeling heavy or greasy. For the eco-conscious Latina who values clean beauty, this moisturizer delivers luxurious results while staying true to nature.

Why You’ll Love It: Its breathable, weightless formula is ideal for keeping skin hydrated and dewy during the colder months, and it’s all-natural, making it a perfect gift for any clean beauty lover.

Tata Harper Water Lock Moisturizer, $68

Rare Beauty Find Comfort Hydrating Under Eye Patches

Selena Gomez’s Rare Beauty is all about redefining beauty standards, focusing on self-expression and inner confidence. The singer-actress products’ are infused with hydrating ingredients like hyaluronic acid and aloe vera to soothe and depuff tired eyes. Whether preparing for holiday parties or recovering from one, these patches are a quick fix for anyone wanting to look well-rested and radiant.

Why You’ll Love It: These soothing patches are a game-changer for tired, puffy eyes, making them a perfect treat for a Latina looking for that extra boost of hydration.

Try: Find Comfort Hydrating Under Eye Patches, $25

Chillhouse ALT MILK Body Moisturizer

Cyndi Ramirez-Fulton, a first-generation Latina entrepreneur, launched Chillhouse to merge beauty and wellness in a cool, approachable way. Its a rich, velvety cream that blends oat milk and coconut milk to nourish and hydrate the skin. Perfect for the Latina who loves an Instagrammable product as much as a formula that works, ALT MILK is a must-have for soft, healthy skin during the winter.

Why You’ll Love It: With its ultra-hydrating formula and chic packaging, ALT MILK is perfect for the cool, modern self-care queen.

Try: Chillhouse ALT MILK Body Moisturizer, $38

Joanna Vargas Twilight Night Serum

Celebrity facialist Joanna Vargas created this Twilight Night Serum to help your skin repair itself while you sleep. Packed with retinol and peptides, this serum is perfect for Latinas who want to wake up with smoother, firmer, and younger-looking skin. Joanna’s approach to skincare combines luxury with efficacy, making this serum the perfect addition to any nighttime routine.

Why You’ll Love It: The blend of retinol and peptides works overnight to improve skin texture and reduce fine lines, giving you that ‘woke-up-like-this’ glow.

Try: Joanna Vargas Twilight Night Serum, $156

Elaluz 24k Lip Therapy

Brazilian beauty mogul Camila Coelho’s Elaluz 24k Lip Therapy is luxury in a tube. Infused with 24k gold flakes, this lip balm nourishes and adds a subtle shimmer to your lips, perfect for those who want hydration with a touch of glam. Camila’s goal is to provide products that make every woman feel effortlessly glamorous, and this lip therapy does just that.

Why You’ll Love It: Luxurious, nourishing, and totally Instagram-worthy, this lip treatment is a winter essential for soft, kissable lips with a touch of shine.

Try: Elaluz 24k Lip Therapy, $15

Marine + Vine Tahitian Balm Radiant Monoi Body Balm

Marine + Vine combines the exotic essence of the tropics with powerful, natural ingredients. The Tahitian Balm is a rich body balm that blends monoi oil, shea butter, and antioxidants to deeply hydrate and restore your skin’s radiance. It’s ideal for Latinas who want to keep their skin soft and luminous through the colder months while indulging in a tropical escape.

Why You’ll Love It: With its rich texture and tropical scent, this balm will leave your skin smooth, glowing, and ready for the season ahead.

Try: Marine + Vine Tahitian Balm Radiant Monoi Body Balm, $55