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This Beauty Brand Coined A Line Just For Latinas & Women of Color

Finding the perfect foundation can be hard, but for women of color, it’s even harder.

With thousands of choices on the market today, picking out and swatching tones can be exhausting. For so long, many beauty brands have supplied a limited number of shades, but thankfully, innovative companies like CAI Para Mi are championing behind WOC with cosmetic brands made just for them.

From a full range of foundations, concealers, bronzers, highlighters, blushes, eye shadows, and lipsticks — the makeup line is truly worth every pretty penny. The cruelty-free brand’s gold packaging is just the start to a luxury experience.

After testing out the entire line, Latina Watch editors are obsessing over the high-quality foundations. The fiercely inclusive line is formulated with olive, yellow, and brown undertones to flatter all latina complexions.

The full coverage, foundations come in both pressed powdered and liquid formulation for all skin types. The company even makes it easier to shop for your specific shade with the help of their own compare chart to cult-crave brands such as: MAC, Fenty Beauty, Estee Lauder and more here.

SHOP IT! CAI Para Mi Liquid Foundation, $12

While testing out the entire line, we couldn’t help but spotlight the liquid eyeshadows. With each color swatch, CAI Para Mi products pay homage to the Hispanic community’s vibrant culture. The liquid eyeshadows are long-lasting, highly pigmented, and come in 11 different shades. Get your wallets out ladies, because this is a brand worth investing in. Thank us later!

SHOP IT! CAI Para Mi Liquid Eye Shadow, $8

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Ashley is a digital content creator with expertise in beauty, fashion, and lifestyle. She's reported for Latina Magazine, Cosmo’s For Latinas, Harper's BAZAAR, Popsugar, and NBC’s Today Show. When she isn't creating content, Ashley's hitting up the latest yoga studio, reading self-help books, and playing with beauty goodies. As a Bronx Native raised by Dominican and Puerto Rican parents, she takes pride in her cultural roots with each story she creates. She’s a self-love enthusiast who believes in empowering women and the youth with her good vibes and content. Keep up with her on Instagram at @ashestgoodvibes.

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