Best Latina Beauty Collaboration of 2018
There is no denying that when it comes to buying power, Latinos are at the top. According to a new study conducted by Nielsen, Latino consumers significantly outpaced sales growth across every beauty segment compared to non-Latino shoppers. While dollar sales fell 1.2 percent year-over-year among non-latino shoppers in the cosmetics category, it rose 7.4 percent among Latinos. Given these facts, it’s not surprising more beauty brands are teaming up with powerful Latinas to release a one-of-a-kind collection.
From collections with bloggers to Grammy nominated artists, scroll through to see the best Latina beauty collaborations of the year.
JLO X Inglot
Getting that envious J.Lo glow just got a lot easier! Thanks to her recent collaboration with Inglot, the mother-of-two gave fans all the tools they need to achieve her show-stopping looks. From bronzers that give your cheeks a sun-kissed hue all-year-round to highlighters that’ll have you glowing from within, this 70-piece makeup line is perfect for any beauty lover.
Camila Cabello X L’Oreal
Camila Cabello has brought some Cuban flavor to your makeup collection. In 2018, the former Fifth Harmony member released a 14-piece, drugstore collection with L’Oréal Paris. Inspired by the beautiful Cuban city she was born in, Havana, the powerhouse singer designed a series of shadows and lip glosses–– all under fifteen bucks.
Becky G X ColourPop
Joining the ranks of Latina beauty vloggers Kathleen Lights and Iluvsarahi, singer Becky G teamed up with the infamous Instagram beauty brand, ColourPop, to release an entire collection inspired by her Latin heritage. The line called Salvaje, which translates to “wild,” features a 12-shadow palette, two highlights, and five bold lip colors to help perfect your pout for the holidays.
Camila Coehlo X Lancome
Brazilian beauty blogger teamed up with Luxury brand, Lancome, to create a capsule lipstick collection unlike any other in the market. Each lipstick offers a lip-shaped bullet that is almost to cute to use. From everyday nudes to old Hollywood reds, this collection has the perfect shade for everyone.