Meet Anixia Rodriguez, The Latina Who is Perfecting Skin One Collagen Supplement at a Time
Lets face it: Jennifer Lopez has definitely found the fountain of youth. From her envious golden glow to her wrinkle-free complexion, throughout her 20-plus year career the mother-of-two has proven she is an ageless beauty. While the Puertorriqueña credits the cult-favorite moisturizer Crème de la Mer for transforming her skin, there is a cheaper and more effective way to reverse and prevent early signs of aging that is taking over the beauty community — it’s called collagen supplements.
Collagen is the most abundant protein our bodies naturally produces, which helps with skin elasticity, bone strength, and joint flexibility. But did you know that as we enter our early 20’s collagen begins to deplete and we produce about one percent less every year? This lack of collagen results in early signs of aging such as fine lines and wrinkles, loss of skin elasticity, sagging, and pigmentation. That’s why one Latina is taking matters into her own hands by creating a collagen supplement that helps boost the protein’s production to achieve a flawless complexion.
Inspired by her love of beauty, model, actress, and entrepreneur Anixia Rodriguez created marine collagen company, La Sirène. “It was something that I was always passion about. Latina abuelitas are always telling you, ‘You have to look pretty and take care of yourself,’ from an early age. This instilled the idea that we only have one face and we have to take care of it,” the Cuban-American founder says, adding, “I wanted to build a brand that not only empowered women to love who they are but preserve their natural beauty to age gracefully.”
While sourcing for marine ingredients for a skincare line in 2015, Rodriguez discovered collagen. Though beauty supplements had not yet gained popularity at the time, after seeing all the amazing results from ingesting the protein she knew she had found her own fountain of youth. “Intaking collagen is the only way your body will reproduce collagen. If you don’t, it will diminish and it won’t reproduce on its own,” Rodriguez says. “With ingesting it’s helping you overall. It’s not just your skin — it’s your skin, your hair, your bones, your joints — it’s overall wellness.”
What differentiates La Sirène from other collagen supplements in the market today is that it’s made with Marine Collagen manufactured in Japan. “I’m the only U.S. company that currently manufactures in Japan,” says the Latina. “The Japanese have been supplementing collagen for centuries. Their technology and their process is completely unmatched. It’s considered to be premium collagen.” Marine Collagen, which is derived from fish skin and scales, boasts some amazing skin benefits, such as providing elasticity to the skin, a glowing complexion, diminishing wrinkles, and preventing skin from aging.
As a busy woman juggling two businesses at a time, Rodriguez knew she wanted to make her products as convenient as possible. That’s why the collagen is available in easy on-the-go packets with 5 gram of product to add to your favorite smoothie, tea or a cup of water whenever and wherever you go.
Whether you’re looking to treat existing wrinkles or prevent signs of aging, look no further than La Sirène. Ahead, you’ll find all three collagen supplements, which are available for snag at Neiman Marcus and La Sirène.
Shop It! La Sirène 100% Natural Marine Beauty Collagen, $80; neimanmarcus.com
Shop It! La Sirène Blueberry Beauty Collagen, $80; neimanmarcus.com
Shop It! La Sirène Orange Beauty Collagen, $80; neimanmarcus.com