Buchanan’s and J Balvin Want to Help Uplift You this Holiday Season
While COVID-19 lockdown has kept many families apart, the spirit of togetherness continues to carries us during uncertain times. With the holiday season fast approaching, Buchanan’s Blended Scotch Whisky is celebrating the importance of unity during these tough times by launching a new national marketing campaign, ‘Life is Better Shared.’ The Scottish brand is giving back this holiday season through three initiatives: a campaign to help feed families in need with the help of World Central Kitchen, a sweepstake with Colombian heartthrob and longtime partner, J Balvin, and by supporting local bartenders.
“Through the ‘Life is Better Shared’ campaign, we want to remind people of the incredible feeling of togetherness when we gather for a meal over a glass of Buchanan’s. As a brand rooted in community, we are proud to give those in need the opportunity to experience a warm meal with family at a time when people need it most,” Tara King, Buchanan’s Senior Brand Manager, said.
The whisky company is working alongside World Central Kitchen to share 40,000 meals with families, especially the Latinx community. The nonprofit, which was founded by celebrity chef José Andrés to provide meals to those in needs during the wake of a disaster, will lend a helping hand to families and minority groups that have been disproportionately impacted by the pandemic across the country.
Buchanan’s also wants to help uplift you this holiday season. The brand is teaming up with J Balvin for a sweepstakes for a chance to win a festive dinner with the family and a virtual toast with the reggaetonero. Yes, you read correctly! Starting today, October 27 through November 30, US residents over the age of 21 can enter to win this one-of-kind experience through www.win.buchananswhisky.com.
“This year has taught me how important it is to cherish the time you spend with loved ones, and the Buchanan’s ‘Life is Better Shared’ campaign reminds us to appreciate the big and small moments we share with each other. To me, life has always been about coming together and bringing out the best in each other,” the Colombian star said in a statement.
Like many families, bartenders have also taken a big hit as a result from the pandemic. With many workers having reduced their business due to COVID-19, Buchanan’s is also teaming up with Sourced Craft Cocktail to deliver cocktail kits created by local bartenders. The kits are available starting today in New York City, LA, Miami and Austin, and will benefit the bartending community. Luckily, you don’t have to be a cocktail expert to enjoy these drinks. Each kits comes with a fresh pre-batched Buchanan’s Whisky cocktails, a recipe booklet and a game. For those who live in cities that don’t deliver the kits, you can recreated them at home by following the recipes below. What are you waiting for? Deck the holiday season with the spirit of togetherness and some booze. Bottoms up!
Buchanan’s Whisky Cultura con Limón
Ingredients:
- 1.5 oz. Buchanan’s DeLuxe
- .75 oz. Triple Sec (Orange Cordial)
- .75 oz. Lemon
- .25 oz. Simple syrup
Garnish: Express orange peel
Glassware: Coupe glass
Instructions:
- Pour Buchanan’s DeLuxe, Triple Sec, fresh lemon juice, and simple syrup into shaker over ice.
- Shake vigorously for 15 seconds.
- Strain over fresh ice and garnish with express orange peel.
3rd Dimension
Ingredients:
- 1 oz. Buchanan’sDeLuxe
- 1 oz. Barbadillo Oloroso Sherry
- .75 oz. Blackberry syrup
- .5 oz. Lemon
Garnish: Express lemon peel and blackberry on a skewer
Glassware: Coupe glass
Instructions:
- Pour Buchanan’s DeLuxe, Barbadillo Oolosoro Sherry, blackberry syrup, and lemon juice into shaker over ice.
- Shake vigorously for 15 seconds.
- Strain over fresh ice and garnish with express lemon peel and blackberry on a skewer.
Buchanan’s Whisky Ambiente
Ingredients:
- 1.5 oz. Buchanan’s DeLuxe
- .75 oz. Lemon
- .5 oz. Rosemary Simple
- Top with Ginger Beer
Garnish: Rosemary sprig
Glassware: Tall glass
Instructions:
- Pour Buchanan’s DeLuxe, fresh lemon juice, and rosemary simple syrup into shaker over ice.
- Shake vigorously for 15 seconds.
- Strain over fresh ice and top with Ginger beer and garnish with Rosemary sprig.